Slab Square Afmot 1 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, western, poster, mechanical, authoritative, space-saving impact, display clarity, vintage signage, rugged tone, squared, condensed, sturdy, blocky, utilitarian.
A condensed slab serif with thick, uniform strokes and clearly bracketless, square-cut serifs. The letterforms are tall and compact with tight counters and a strong vertical rhythm, while curves are squared off into rounded-rectangle shapes (notably in C, G, O, and 0). Terminals and joins tend to end in flat, blunt cuts, giving the design a machined, sign-like consistency. Lowercase maintains a solid, upright structure with a sturdy, monoline feel and minimal modulation across stems and bowls.
Best suited to display settings where impact and space efficiency matter—headlines, posters, product packaging, and bold brand marks. It also works well for signage-style applications and short callouts where the dense, squared forms can be read at larger sizes.
The overall tone feels rugged and workmanlike, blending a vintage display flavor with an industrial, engineered directness. Its condensed build and emphatic slab detailing project confidence and a no-nonsense, headline-driven attitude.
The design appears intended to deliver a strong, space-saving slab serif voice with square-ended details and a consistent, mechanical rhythm—optimized for attention-grabbing titles and graphic typography rather than extended body text.
The font’s compact widths and squared curves create high visual density, especially in longer lines, and the heavy serifs emphasize horizontals in letters like E, F, and T. Numerals follow the same condensed, blocky logic, with simple forms and flat terminals that match the caps.