Script Itmup 10 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: invitations, greeting cards, branding, logotypes, packaging, elegant, whimsical, friendly, vintage, romantic, hand-lettered feel, decorative display, calligraphic contrast, friendly elegance, looped, swashy, monoline-like, brushed, bouncy.
A flowing script with looped entry and exit strokes, slender stems, and pronounced thick–thin modulation that gives a calligraphic, brush-pen character. Letterforms show rounded bowls and long, tapered terminals, with frequent ascenders and descenders that add vertical movement and a gently bouncy baseline rhythm. Capitals are decorative and open, featuring generous curls and soft hooks, while lowercase forms keep a consistent cursive structure with occasional joining behavior and airy counters. Numerals follow the same handwritten logic, mixing simple strokes with subtle curves and tapered endings for visual continuity.
This face suits short-to-medium text where personality and elegance matter most, such as invitations, greeting cards, boutique branding, product packaging, and headline or quote treatments. It is particularly effective for names, titles, and signature-style lockups where the decorative capitals can lead the composition.
The overall tone is polished yet personable—ornamental without feeling fussy. Its looping forms and lively stroke contrast suggest a romantic, slightly vintage sensibility with a cheerful, welcoming warmth.
The letterforms appear designed to emulate confident hand lettering with calligraphic contrast and gentle flourishes, balancing readability with decorative charm. Its consistent stroke behavior and rhythmic loops suggest an intention to provide a refined script look for display typography rather than long-form reading.
The design relies on rhythm and flourish: long terminals, curled shoulders, and rounded connections create a smooth, continuous texture in words. In mixed-case settings, the capitals add pronounced emphasis, so line breaks and spacing benefit from a little breathing room to avoid crowded swashes.