Sans Normal Okmum 2 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Surt' by Blaze Type and 'Brooklyn' by Designova (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, packaging, modern, friendly, confident, clean, approachable, clarity, approachability, brand impact, modern utility, legibility, rounded, geometric, sturdy, open counters, smooth curves.
A heavy, rounded sans with clean, monoline strokes and a spacious overall footprint. Curves are built from near-circular bowls and smooth terminals, while straight strokes stay crisp and uniform, creating a steady, even texture. Counters are open and generous, with simple, geometric construction in forms like O/C/G and a single-storey a and g that keep the silhouette uncomplicated. Numerals follow the same sturdy logic, with broad, legible shapes and minimal contrast.
Well suited for branding systems, product packaging, and bold headline typography where a clear, friendly voice is needed. It can also work for UI labels and navigation elements that benefit from strong letterforms and open counters, as well as straightforward signage where quick recognition is important.
The font reads as contemporary and approachable, pairing a strong presence with soft, rounded geometry. Its even rhythm and friendly curves give it a practical, confident tone that feels suitable for mainstream digital and brand contexts rather than formal or editorial settings.
The design appears intended to deliver a contemporary geometric look with maximum immediacy and legibility, balancing a strong typographic color with softened, rounded forms for approachability. Its simplified lowercase and consistent stroke treatment suggest an emphasis on clarity and versatility in modern applications.
The heavy weight produces pronounced dark areas in dense text, but the open apertures and round counters help maintain clarity. Overall spacing appears comfortable, contributing to a stable, readable line even at larger display sizes.