Sans Normal Atgid 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Digital Sans' and 'Digital Sans VF' by Blaze Type, 'Moskau Grotesk' by Letter Edit, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, branding, clean, neutral, modern, friendly, technical, clarity, versatility, modern utility, approachability, systematic design, rounded, geometric, open apertures, high legibility, low contrast.
A clean, geometric sans with low stroke contrast and softly rounded joins that keep counters smooth and open. The construction favors near-circular bowls (O, o, 0) and straightforward, linear stems, producing a calm, consistent rhythm. Uppercase forms read crisp and simplified, while the lowercase keeps clear, single-storey shapes (notably a and g) with generous apertures and uncomplicated terminals. Figures are plain and readable, with rounded curves and a slightly humanized feel in their proportions.
This font fits user interfaces, product labeling, and general-purpose branding where a clean, modern voice is needed. Its open counters and simple letterforms support readability in body text, captions, and signage, and it also holds up well for headings where a neutral, geometric presence is desired.
The overall tone is contemporary and understated, balancing a utilitarian clarity with gentle roundness. It feels approachable rather than strict, suitable for interfaces and everyday communication where neutrality and clarity matter.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity and consistency, using geometric curves and simplified structures to remain legible across a range of sizes and contexts while retaining a friendly softness.
Distinctive details include a single-storey lowercase a and g, a simple circular e with an open counter, and a Q with a short, angled tail that stays controlled and minimal. The lowercase j descends with a rounded hook, and overall spacing appears even, supporting comfortable word shapes in running text.