Sans Superellipse Rukel 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, product design, signage, editorial, clean, modern, friendly, technical, streamlined, clarity, modernization, approachability, systematization, versatility, rounded corners, square curves, geometric, even rhythm, sturdy.
A geometric sans with superelliptical construction: curves read as rounded rectangles rather than true circles, and joins are smooth with consistently softened corners. Strokes are even and sturdy, with minimal modulation and a stable, upright stance. Proportions are compact and efficient, with broad counters in letters like O and D and a tidy, controlled aperture in C and S. Terminals are mostly straight-cut or gently rounded, producing a crisp silhouette that stays readable in text while retaining a distinctive squared-round flavor.
Well-suited for user interfaces and product typography where clean shapes and consistent rhythm support fast scanning. It can also serve contemporary branding and packaging that benefits from a modern, slightly softened geometric voice. In editorial settings it works best for headings, subheads, and short passages where its distinctive squared-round curves add character without sacrificing clarity.
The overall tone is contemporary and approachable, balancing a utilitarian, interface-ready clarity with a mild softness from the rounded corners. It feels orderly and engineered rather than expressive, with a friendly restraint that avoids sharpness or overt severity.
The design appears intended to deliver a modern geometric sans that feels precise yet approachable by substituting purely circular geometry with rounded-rectangular forms. The consistent stroke behavior and controlled terminals suggest an emphasis on reliability and legibility across a range of practical display and text sizes.
Several forms emphasize the superellipse idea clearly (notably O/Q and the numerals), creating a recognizable “rounded-square” rhythm across the alphabet. The lowercase shows straightforward, modern construction with simple bowls and clean stems, and the figures appear designed to align comfortably with the text color for practical reading.