Sans Normal Uldir 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, wayfinding, presentations, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernization, legibility, geometric, rounded, open counters, low frills, even rhythm.
A clean sans with predominantly circular and elliptical construction, producing smooth bowls and open counters throughout. Strokes are consistently weighted with crisp terminals and minimal modulation, creating a steady, even texture in text. Proportions feel balanced and straightforward, with generous interior space and clear differentiation between forms in both uppercase and lowercase. Numerals follow the same restrained, rounded logic and sit comfortably alongside the letters.
Well-suited for interface copy, product UI, and general-purpose branding where clarity and neutrality are important. It also performs reliably in presentations and editorial layouts, offering a clean typographic voice for headings and body text alike.
The overall tone is contemporary and neutral, with a mild friendliness coming from the rounded geometry and open shapes. It avoids stylized quirks, projecting clarity and approachability rather than formality or expressiveness.
The font appears designed as a practical, broadly applicable sans that prioritizes legibility and a contemporary geometric feel. Its restrained details and consistent construction suggest an intention to work across many contexts without drawing attention to itself.
The design maintains a consistent rhythm from display sizes down into paragraph settings, with smooth curves and uncomplicated joins that keep letterforms calm and legible. The sample text shows stable spacing and a tidy line color that supports sustained reading.