Sans Superellipse Ognum 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fester' by Fontfabric; 'Trade Gothic Display' by Monotype; and 'Core Sans M', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, punchy, approachable, retro, impact, approachability, retro feel, display clarity, rounded, soft corners, geometric, compact, blocky.
This is a heavy, rounded sans with a superelliptical construction: straight segments terminate in broad curves and corners are consistently softened, giving letters a rounded-rectangle feel. Strokes are sturdy and even, with minimal modulation, and apertures tend to be tight, producing dense, compact counters (notably in forms like e, a, and s). Curves are smooth and simplified, and joins are chunky, creating a strong, poster-ready silhouette. The lowercase keeps a straightforward, single-storey look where applicable, and the numerals match the same rounded, block-like geometry for a cohesive overall set.
Ideal for short-to-medium display copy such as headlines, posters, product packaging, and brand marks where a bold, friendly impression is desired. It also suits signage and social graphics that need high impact and clear silhouettes, especially when set with ample tracking or generous sizes.
The tone is bold and welcoming rather than sharp or technical. Its rounded, compact shapes read as friendly and slightly retro, with an energetic, upbeat presence that feels at home in casual branding and attention-grabbing headlines.
The design appears intended to deliver maximum visual weight with softened geometry, combining sturdy, simplified letterforms with rounded corners for a more approachable feel. It prioritizes bold presence and stylistic cohesion over open, text-optimized detailing.
Because of the tight counters and dense color, it holds up best when given breathing room; at smaller sizes the inner spaces may begin to close visually. The design’s consistency across caps, lowercase, and figures supports a strong, unified typographic voice in display settings.