Sans Normal Udmat 12 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Epoca Classic' by Hoftype, 'Koning Display' by LucasFonts, 'Ocean Sans' by Monotype, 'Artigua' by Picador, 'Reba Samuels' by Samuelstype, 'Indecise' by Tipo Pèpel, and 'TS Clear Gothic' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, confident, modern, energetic, friendly display, modern branding, high impact, legible warmth, rounded, soft corners, open counters, compact, high-clarity.
A heavy, rounded sans with softened terminals and gently curved joins that keep the texture smooth even at large sizes. The proportions are compact with a tall x-height and relatively short ascenders/descenders, producing strong line density and a steady rhythm. Curves are full and clean (notably in O/C/G and the numerals), while diagonals in A/V/W/X are broad and stable. Counters are generally open and legible; the lowercase shows a single-storey a and g, and the overall fit is comfortable rather than tightly packed.
Well suited to headlines, posters, and short-to-medium display text where a warm but assertive voice is needed. The tall x-height and open forms also make it practical for branding, packaging, and signage, especially where quick recognition and strong visual impact are priorities.
The tone is friendly and contemporary, with a sturdy, upbeat presence. Its rounded construction reduces severity and adds warmth, while the weight and compact proportions convey confidence and immediacy. Overall it feels inviting and bold without becoming playful or decorative.
Likely designed to deliver a modern, approachable display sans that stays highly legible while projecting weight and confidence. The rounded geometry and compact vertical proportions suggest an intent to create a friendly brand voice and a cohesive, punchy typographic texture in larger sizes.
The design maintains consistent stroke weight through curves and straight segments, giving headings a solid, even color. Numerals are robust and highly visible; the 0 is oval and clear, and the 2/3/5 show pronounced curves that match the letterforms. The lowercase punctuation-like dots (i/j) read as round and prominent, reinforcing the soft geometric character.