Sans Normal Armum 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Performa' by Resistenza (names referenced only for comparison).
Keywords: ui text, web content, editorial, signage, presentations, neutral, modern, clean, corporate, friendly, clarity, utility, versatility, legibility, geometric, monoline, open apertures, rounded terminals, even rhythm.
A monolinear sans with gently geometric construction and smooth, rounded curves. Counters are open and largely circular, with consistent stroke thickness and clean joins that keep letterforms crisp at both display and text sizes. Proportions feel balanced and straightforward, with uncomplicated shapes and a steady horizontal rhythm; diagonals (A, V, W, X, Y) are clean and stable, and bowls (B, D, O, P, Q) read as neatly drawn ovals. Numerals follow the same even, simple structure, producing a cohesive overall texture.
Works well for interface copy, web and app typography, and general editorial text where a clean, even texture is important. It also suits signage and presentation materials that need straightforward readability and a modern, unobtrusive appearance.
The tone is neutral and contemporary, projecting clarity and approachability without calling attention to stylistic quirks. Its restrained geometry and even color give it a practical, reliable voice suited to everyday communication.
The likely intention is a general-purpose sans designed for clear, neutral communication. Its smooth geometry and consistent stroke behavior suggest a focus on legibility and versatility across a range of everyday design contexts.
The design emphasizes legibility through open interior spaces and uncluttered silhouettes, with a consistent, orderly feel across uppercase, lowercase, and figures. The punctuation and spacing shown in the sample support a calm, regular reading flow.