Sans Normal Usgub 9 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, subheads, magazine, posters, branding, editorial, elegant, fashion, dynamic, refined, emphasis, display, stylish, slanted, calligraphic, crisp, airy, tapered.
A slanted, high-contrast italic with sharp, clean outlines and a distinctly calligraphic stress. Curved forms are smooth and oval, while joins and terminals taper to fine points, creating a crisp, energetic texture. Letterforms are moderately narrow with lively proportions and noticeable variation in internal counters, giving the line a slightly variable rhythm rather than a rigid, monoline feel. The overall color is dark but open, with clear separation between strokes and a consistent rightward momentum.
Best suited to headlines, subheads, pull quotes, and other display applications where italic emphasis and contrast can be appreciated. It can work well in magazine layouts, fashion or lifestyle branding, and poster-style typography, especially at medium-to-large sizes.
The font conveys an editorial, upscale tone—polished and stylish, with a sense of speed and sophistication. Its italic posture and sharp terminals add drama, while the controlled shapes keep it composed and professional rather than playful.
The design appears intended to provide a refined italic voice with strong emphasis and a contemporary editorial polish. Its combination of smooth round forms and tapered, high-contrast strokes suggests a focus on expressive display typography that remains clean and controlled.
The sample text shows strong emphasis characteristics: diagonals and curved strokes create a pronounced forward motion, and the high contrast becomes more prominent at larger sizes. Numerals and capitals share the same pointed, tapered finishing, helping headings and short phrases feel cohesive and intentional.