Slab Square Hago 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'APN Ggantija' by Alphabets Patrick Nell, 'Goodall' by Colophon Foundry, 'ITC Lubalin Graph' by ITC, 'MC Rufel' by Maulana Creative, 'Paralex' by Tipo Pèpel, and 'Coltan Gea' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, assertive, industrial, retro, collegiate, friendly, impact, sturdiness, display, heritage, blocky, chunky, bracketless, closed apertures, compact.
A heavy, block-forward slab serif with flat, square terminals and strong horizontal slabs that create a sturdy silhouette. Strokes are broadly even, with minimal contrast and tight interior counters that give letters a compact, ink-trap-free presence. The lowercase is robust and rounded in places but maintains a squared, stamped rhythm through its blunt joins and terminals, while the uppercase reads wide-shouldered and stable with prominent serifs. Numerals follow the same dense, workmanlike construction, favoring large bowls and clear, weighty forms.
Best suited to headlines, posters, signage-style layouts, and bold brand marks where a durable slab-serif voice is needed. It also fits packaging, merchandise, and sports or collegiate-inspired graphics that benefit from a compact, high-impact typographic texture.
The overall tone is confident and no-nonsense, with a retro, poster-like bluntness that feels both industrial and slightly collegiate. Its mass and square-ended serifs project authority and durability, while the rounded bowls in letters like o, e, and g keep it approachable rather than severe.
The design appears intended to deliver maximum presence with simple, square-ended slab details and a compact footprint, prioritizing bold legibility and a rugged, dependable character for display use.
In text settings the dense color and closed apertures create a strong typographic “wall,” making it most effective where impact matters more than delicate differentiation. The shapes stay consistent across cases, emphasizing solidity and a steady, rhythmic cadence.