Sans Rounded Tida 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' by Berthold, 'Duplet Rounded' by Indian Type Foundry, and 'Donuto' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, logos, playful, friendly, chunky, soft, bubbly, approachability, high impact, playfulness, brand voice, simplicity, rounded, bulky, compact, smooth, cartoonish.
A heavy, rounded sans with thick, even strokes and fully softened terminals. Counters are generous but often asymmetrical, and curves dominate the construction, giving letters a slightly wobbly, hand-cut feel despite an overall consistent rhythm. The shapes favor broad, squat proportions and smooth joins; diagonals and junctions are blunted rather than sharp, and forms like S, a, and g read as plush, simplified silhouettes. Spacing appears sturdy and open enough for large display sizes, with a compact, blocky texture in words.
Best suited to headlines and short phrases where its chunky, rounded forms can carry personality—such as posters, playful branding, packaging, kids-focused materials, and logo wordmarks. It can work for brief UI or social graphics at larger sizes, but the dense texture is more effective for display than for long reading.
The tone is warm and approachable, leaning into a fun, cartoon-like friendliness. Its inflated forms and rounded corners suggest informality and humor rather than precision or restraint, making text feel upbeat and welcoming.
Likely designed to deliver an instantly friendly, high-impact look with soft geometry and simplified letterforms. The emphasis is on bold presence and approachability, prioritizing character and charm over typographic neutrality.
Round dots and punctuation, along with softened corners throughout, reinforce the cushioned, “bubble” impression. Numerals match the letterforms with broad, simple shapes and consistent stroke weight, keeping the overall color dense and bold on the page.