Sans Normal Sekav 9 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, app design, web content, branding, packaging, friendly, modern, clean, approachable, playful, readability, modern utility, warm neutrality, broad usability, brand friendliness, rounded, soft terminals, open counters, humanist, geometric.
A clean sans with gently rounded geometry and consistent, even strokes. Curves are smooth and generous, with open apertures and counters that keep the texture airy in text. Terminals are predominantly softened (notably on curved and horizontal endings), and joins feel calm rather than sharp, giving the design a slightly human, hand-guided character despite its overall simplicity. Proportions read balanced and practical, with clear differentiation across letters and numerals for everyday setting.
Works well for interface and product text where a neutral, readable sans is needed but a softer personality is desired. It also suits contemporary branding, packaging, and short editorial or marketing copy, particularly at small-to-medium sizes where open counters and rounded terminals help maintain clarity.
The overall tone is friendly and contemporary, with soft corners and open forms that feel welcoming rather than clinical. It carries a mild playfulness without becoming informal, making it suitable for brands or interfaces that want warmth alongside clarity.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a smooth reading texture while adding warmth through rounded construction and softened terminals.
In running text the rhythm stays smooth and unobtrusive, with rounded details (such as bowls and hooks) providing a cohesive voice. The numerals share the same softened construction, keeping mixed text-and-number settings visually consistent.