Sans Normal Madew 2 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Otoiwo Grotesk' by Pepper Type, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, impactful, confident, modern, energetic, maximum impact, dynamic emphasis, modern branding, headline clarity, oblique, compressed curves, tight apertures, rounded corners, high weight.
A heavy, oblique sans with broad proportions and a compact, forward-leaning rhythm. Strokes are thick with subtle contrast and predominantly rounded, elliptical curves, giving counters a smooth, inflated feel. Terminals are clean and mostly blunt, with corners softened rather than sharply squared, while apertures tend to stay relatively tight to preserve mass. The overall texture is dense and dark, with sturdy verticals and simplified joins that keep letterforms highly uniform and poster-ready.
Best suited to headlines and short, high-impact settings where strong presence and slanted energy are desirable. It fits sports and active branding, promotional graphics, packaging callouts, and large-format signage. For longer passages, it works most effectively in brief bursts—taglines, pull quotes, or emphatic subheads—where density becomes a feature rather than a constraint.
The tone is assertive and energetic, with a contemporary, performance-oriented feel. Its slanted stance and dense color read as fast, loud, and confident—more about presence and momentum than delicacy. The rounded construction softens the aggression slightly, keeping it friendly while still unmistakably bold.
The design appears intended to deliver maximum visual punch with a streamlined, modern sans construction and an inherently dynamic slant. By combining heavy weight with rounded curves and tight apertures, it prioritizes bold brand voice and instant recognition in display contexts.
The numerals share the same heavy, rounded construction and maintain a cohesive, compact silhouette that supports headline use. Spacing appears tuned for big sizes, producing a tight, impactful word shape in continuous text, where the oblique angle adds emphasis and motion.