Script Hodi 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, retro, warm, handmade feel, approachability, display impact, casual branding, brushy, rounded, bouncy, informal, energetic.
A slanted, brush-pen script with rounded terminals and softly tapered joins that mimic pressure from a felt or marker-like tool. Strokes are thick and smooth with minimal internal modulation, and counters stay open despite the heavy texture. Letterforms show a lively, handwritten rhythm with slightly irregular widths and spacing, producing a bouncy baseline and an organic, drawn-by-hand consistency. Uppercase characters are simplified and legible rather than ornamental, while lowercase forms lean toward quick, connected-script gestures with occasional breaks in connectivity.
Works well for short-to-medium display text such as brand marks, packaging callouts, posters, menu headers, and social media graphics. It’s especially effective where an informal, handcrafted feel is desired, and where the lively rhythm can be a feature rather than a distraction.
The font reads as upbeat and approachable, with an easygoing handwritten personality. Its rounded shapes and energetic slant evoke casual notes, café signage, and friendly branding rather than formal calligraphy. Overall, it feels contemporary with a light retro-marker flavor.
The design appears intended to deliver a confident brush-script look that stays readable and versatile, balancing expressive handwritten motion with clean, sturdy shapes. It prioritizes warmth and immediacy over ornate detailing, aiming for quick visual impact in display settings.
At smaller sizes the dense strokes can begin to close delicate joins and apertures, so it benefits from moderate sizing and generous line spacing. Numerals match the handwritten tone, with smooth curves and a casual, sign-like presence.