Script Velug 7 is a very light, very narrow, high contrast, italic, very short x-height font.
Keywords: wedding, invitations, branding, logos, packaging, elegant, romantic, refined, delicate, graceful, formality, ornamentation, signature, luxury, flourished, swashy, calligraphic, looping, airy.
A delicate, calligraphic script with thin hairlines and pronounced thick–thin modulation that mimics a pointed-pen stroke. Letterforms lean forward with a smooth, continuous rhythm and frequent entry/exit strokes that create a lightly connected feel in words. Capitals are tall and expressive, featuring large loops, long ascenders, and generous swashes, while lowercase forms are compact with a notably small x-height and fine terminals. Spacing feels open and controlled, with narrow counters and slender numerals that keep the overall texture light and spacious.
Best suited for display settings where its flourishes can breathe: wedding suites, invitations, greeting cards, boutique branding, cosmetic or confectionery packaging, and logo wordmarks. It also works well for short headlines or pull quotes where the elegant rhythm and decorative capitals can act as the focal point.
The font conveys a formal, romantic tone—ornamental without becoming chaotic. Its airy strokes and looping capitals suggest ceremony, refinement, and a vintage stationery sensibility, lending text a graceful, handwritten charm.
The design appears intended to emulate formal, hand-drawn calligraphy with a strong emphasis on expressive capitals and a light, refined overall color. Its proportions and contrast prioritize elegance and ornamentation over utilitarian text readability, aiming for a polished signature-like presence in prominent applications.
The design relies heavily on capital swashes and extended ascenders/descenders, which can create prominent vertical movement in lines of text. In the samples, the contrast and thin hairlines are visually striking at display sizes, while dense paragraphs would likely require careful size and background contrast to maintain clarity.