Sans Normal Atlob 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, signage, editorial, presentations, branding, modern, clean, friendly, neutral, utilitarian, legibility, neutrality, simplicity, versatility, rounded, geometric, open apertures, soft corners, high legibility.
A clean sans with predominantly geometric construction and gently rounded joins. Strokes stay even and consistent, with smooth circular curves in letters like C, O, and G, and straightforward, unadorned terminals. Counters are open and spacious, and the overall rhythm is tidy with balanced spacing and clear differentiation between similar forms. The lowercase shows simple, readable shapes with a single-storey a and g, and a compact, curved-shoulder r that keeps texture even in text.
Works well for user interfaces, dashboards, and product copy where consistent stroke and open shapes support readability. It also suits signage and wayfinding, as well as editorial layouts and presentations that need a contemporary, unobtrusive voice. For branding, it fits identities that want a simple, modern look with a subtle softness.
The tone is modern and approachable, aiming for clarity without feeling sterile. Its rounded geometry gives it a mild friendliness while remaining neutral enough for everyday communication and interface-style contexts.
Designed to be a dependable, general-purpose sans that prioritizes legibility and a smooth, geometric feel. The restrained detailing and rounded construction suggest an intention to perform consistently across both short headlines and longer passages without drawing attention to itself.
Caps are broad and stable with simple diagonals (A, V, W) and round bowls (B, D, P) that read crisply at display sizes. Numerals are straightforward and highly legible, with a clean, open 4 and rounded 8/9 shapes that match the letterforms.