Sans Normal Efled 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, captions, presentations, modern, clean, friendly, dynamic, neutral, text companion, modern utility, readability, humanist, airy, rounded, open, slanted.
A slanted sans with gently rounded curves and open apertures, balancing circular bowls with softly tapered terminals. Strokes stay even and smooth, with minimal modulation and a quiet, consistent rhythm. Proportions feel straightforward and readable, with slightly generous spacing and clear counters that keep the forms from feeling tight. The figures are simple and unobtrusive, matching the letterforms with similarly smooth curves and a restrained, contemporary silhouette.
Works well for UI copy, captions, and short-to-medium editorial text where clarity and a contemporary tone are important. It can also support branding and marketing materials that want a clean, forward-leaning voice without the formality of a serif italic.
The overall tone is modern and approachable, with the italic slant adding motion without becoming overly expressive. It reads as calm and professional rather than playful or decorative, suitable for interfaces and everyday editorial use where a subtle sense of forward energy is welcome.
Likely designed as a versatile italic companion for modern sans typography, prioritizing smooth readability and a cohesive, contemporary texture in continuous text. The restrained detailing and open forms suggest an emphasis on clarity across a range of everyday communication contexts.
Round letters (like O, C, and G) lean into clean geometric structure, while the lowercase shows a mild humanist influence in its flowing joins and open shapes. The slant is consistent across uppercase, lowercase, and numerals, helping the type feel unified in text settings.