Print Somuj 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, kids media, playful, friendly, retro, quirky, chunky, approachability, retro charm, display impact, casual branding, rounded, soft, bubbly, compact, organic.
A heavy, rounded display face with soft corners and a consistently thick stroke that gives the letters a pillowy, molded look. Forms are built from simple geometric stems and bowls with gentle ink-trap-like notches and occasional tapered joins, creating a hand-drawn rhythm while staying clean and legible. Counters are compact and often squarish/rounded-rect, terminals are blunt, and curves dominate over sharp angles, producing a sturdy, high-impact silhouette in text and single letters alike.
Best suited to short, high-visibility text such as headlines, posters, branding marks, packaging callouts, and playful editorial or social graphics. It also works well for kid-focused or casual entertainment contexts where a friendly, chunky texture is desirable, while longer passages may feel dense due to the heavy, compact counters.
The overall tone is upbeat and approachable, with a quirky, retro-leaning warmth that feels casual rather than formal. Its inflated shapes and playful detailing suggest lighthearted, human personality—more fun and expressive than neutral.
The design appears intended to deliver a hand-made, approachable display voice with strong impact at moderate to large sizes. Its rounded geometry and subtle quirks aim to balance charm and readability, evoking a retro sign-paint or cartoonish print feel without becoming chaotic.
Uppercase characters read as compact and sign-like, while lowercase introduces more personality in letters like a, g, and y with rounded descenders and friendly curves. Numerals share the same soft, chunky construction, with simple, instantly recognizable shapes that keep a consistent color across lines.