Print Ablut 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: packaging, posters, social media, branding, headlines, casual, friendly, playful, everyday, approachable, handwritten feel, casual warmth, quick readability, friendly branding, brushy, rounded, loose, bouncy, informal.
A slanted, brush-pen style print with rounded terminals and moderately varied stroke thickness. The forms are smooth and slightly condensed in places, with generous curves, soft corners, and a lively baseline that gives the texture a gentle bounce. Letter proportions are fairly open and legible, while details like single-storey lowercase shapes and simplified joins keep the overall rhythm quick and conversational.
Works well for short to medium text where an approachable, hand-drawn voice is desired—such as packaging callouts, posters, café menus, social graphics, and brand accents. It’s especially effective in headlines, quotes, and informal UI or display labels where a warm, personal tone helps content feel less rigid.
The tone feels informal and personable, like a quick note written with a marker. Its consistent forward lean and soft curves add energy without becoming hectic, making it read as friendly, upbeat, and lightly playful.
Designed to capture the look of neat, fast handwriting made with a brush pen: readable, energetic, and informal. The goal appears to be a versatile casual script-like print that can add personality to everyday messaging without sacrificing clarity.
Uppercase and lowercase share a cohesive handwritten logic, with clear, uncomplicated silhouettes that favor readability over ornament. Numerals match the same brushy construction, keeping the set visually unified in mixed text.