Serif Normal Jade 10 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, invitations, classic, refined, formal, literary, readability, tradition, elegance, authority, publishing, bracketed, calligraphic, crisp, elegant, oldstyle.
A classic text serif with bracketed serifs and a pronounced thick–thin stroke contrast. The design shows a calligraphic backbone with gently modulated curves, sharp but controlled terminals, and a steady baseline rhythm. Proportions feel traditional and bookish: capitals are stately with moderate width, while lowercase forms balance compact bowls with clear apertures. The numerals align with the same high-contrast logic and have open, readable shapes with slightly stylized details (notably in the curves and terminals).
Well suited to book typography, magazine and newspaper-style editorial layouts, and other reading-focused applications where a traditional serif voice is desired. It can also support refined branding and formal stationery when set at larger sizes, where its contrast and bracketed serifs read as elegant and authoritative.
The overall tone is established and cultured, leaning toward literary and editorial sophistication rather than overt display. Its crisp contrast and carefully shaped serifs convey seriousness and polish, with a quiet elegance suitable for long-form reading and institutional contexts.
The design appears intended as a conventional, high-contrast serif for comfortable text setting with a classic, print-rooted feel. Its forms prioritize familiar proportions, clear letter differentiation, and an elevated tone appropriate for publishing and formal communication.
In text, the font maintains a consistent color despite the strong contrast, with smooth transitions into serifs and a composed, traditional cadence. Round letters (like C, O, and o) feel generously drawn, while joins and terminals remain clean, lending a refined, print-oriented character.