Sans Superellipse Hiboy 5 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Humanist 777' by Bitstream; 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; 'Fact' and 'FreeSet' by ParaType; and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, sturdy, modern, playful, bold, impact, approachability, clarity, brand voice, geometric consistency, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with superelliptical construction: curves read as squarish rounds, and terminals are cleanly cut with minimal modulation. Counters are generous for the weight, helping letters like O, P, R, and a stay open, while the overall rhythm remains compact and blocky. The lowercase is built around a single‑storey a and g, with short, sturdy joins and a tall x-height that keeps words dense and highly visible. Numerals are broad and simplified, matching the same rounded-rectangle geometry for a cohesive, logo-like texture.
This font excels in headlines and display settings where bold, friendly impact is desired—posters, packaging, storefront signage, and brand marks. The sturdy shapes and open counters also make it suitable for short UI labels or wayfinding text when set with comfortable spacing.
The tone is confident and approachable, balancing industrial sturdiness with a soft, friendly edge. Its rounded-square curves give it a contemporary, slightly playful voice that feels welcoming rather than severe, even at large sizes.
The design appears intended to deliver maximum presence with a soft, geometric personality—pairing high visual impact with rounded, approachable forms. Its consistent superelliptical logic suggests a focus on clarity and recognizability in branding and display typography.
Round forms (C, G, O, 0) lean toward boxy geometry rather than true circles, producing a distinctive “soft-square” silhouette. Diagonals (A, V, W, X, Y) are thick and stable, and punctuation like the colon is rendered with bold, simple dots that maintain the weight’s assertiveness in text.