Sans Normal Sulup 6 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, hand-drawn, approachability, informality, handwritten feel, cheerful tone, display clarity, rounded, soft, bouncy, informal, brushy.
A rounded, slanted sans with smooth, brush-like stroke endings and gently inflated bowls. Strokes stay largely monolinear with soft tapering at terminals, creating a lively handwritten rhythm while remaining clean and sans-serif in structure. Counters are open and generous, curves are broadly drawn, and joins tend to be softened rather than sharply cornered. Numerals follow the same easy, rounded construction, with simple forms and consistent stroke energy.
This style works well for brand marks and short display text where an approachable voice is desired, such as packaging, café/restaurant collateral, and promotional posters. It’s also well suited to social media graphics, quotes, and friendly headlines where warmth and informality are a plus.
The overall tone is warm and personable, with a casual, upbeat character that feels conversational rather than formal. Its bounce and soft terminals give it an inviting, youthful flavor suited to lighthearted messaging.
The design appears aimed at delivering a modern, friendly handwritten impression while preserving the clarity of a sans structure. It prioritizes smooth curves, soft terminals, and an energetic slant to create an informal voice that remains broadly readable at display sizes.
The slant is consistent and the letterforms lean toward simplified, legible shapes, balancing a handwritten feel with a coherent typographic system. Rounded terminals and slightly varying proportions across letters add naturalness without becoming messy.