Sans Superellipse Igdi 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk' and 'Akzidenz-Grotesk W1G' by Berthold, 'Rice' by Font Kitchen, 'Naghashian' by Naghi Naghachian, 'Brown Pro' by Shinntype, and 'Reznik' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, industrial, sporty, poster, maximum impact, geometric clarity, friendly strength, geometric, blocky, compact, rounded corners, high impact.
A heavy, geometric sans with compact proportions and broadly rounded corners that give many counters and curves a squared-off, superellipse feel. Strokes are consistently thick with clean, blunt terminals and minimal modulation, producing a dense, even texture. Round letters like O and Q read as rounded rectangles; the Q adds a simple diagonal tail. Lowercase forms are sturdy and compact, with a single-storey a and g, a short-armed r, and squarish bowls that reinforce the overall blocky rhythm.
Best suited to headlines, posters, packaging, and branding where bold, immediate presence is needed. It also fits wayfinding or signage-style applications and sports or industrial-themed graphics, especially at medium to large sizes where its compact geometry and squared curves read cleanly.
The font conveys a loud, confident tone with a utilitarian edge—more about impact than delicacy. Its squared curves and tight massing suggest strength and practicality, with a slightly athletic, sign-like energy.
The likely intention is a high-impact display sans that combines geometric simplicity with softened corners, delivering a strong, modern silhouette that remains approachable rather than sharp or aggressive.
The design favors large internal shapes and straightforward joins, which keeps forms clear at display sizes while maintaining a strong, uniform silhouette across mixed-case text. Numerals follow the same chunky, squared-round construction for consistent color in headlines and short numeric strings.