Sans Normal Rogew 2 is a regular weight, very wide, medium contrast, italic, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sports branding, packaging, sporty, sleek, dynamic, contemporary, friendly, convey motion, modernize, soften tone, increase presence, oblique, rounded, open apertures, humanist, soft terminals.
A rounded, oblique sans with a broad stance and generous horizontal proportions. Strokes stay clean and fairly even, with subtle modulation and softly rounded terminals that keep edges from feeling sharp. Curves are built from smooth, elliptical forms, producing open counters and readable apertures; the lowercase shows a single-storey "a" and "g" with compact bowls and calm joins. The overall rhythm is flowing and slightly forward-leaning, with wide letterforms and steady spacing that create an airy, expansive texture in lines of text.
Well-suited to headlines, display copy, and branding systems that want a fast, contemporary voice with friendly softness. The wide, oblique forms work especially well for sports-leaning identities, packaging, and promotional materials where large-scale readability and a sense of motion are desirable.
The slant and wide build give the face a sense of motion and modernity, reading as energetic without turning aggressive. Rounded details add approachability, making it feel sporty, streamlined, and contemporary rather than formal or technical.
The design appears intended to deliver a modern sans that feels in-motion and expansive, combining wide proportions with rounded construction to stay approachable. It aims to provide clear, open shapes for display and short text while maintaining a cohesive, sporty rhythm.
In the sample text, the wide silhouettes and open counters keep paragraphs from feeling dense, while the oblique angle adds emphasis even at larger sizes. Numerals follow the same rounded, open construction, matching the letters in tone and stroke behavior.