Sans Normal Egmim 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, headlines, posters, packaging, modern, clean, sleek, dynamic, clarity, versatility, contemporary tone, forward motion, oblique, humanist, airy, open counters, rounded forms.
A slanted, monolinear sans with smooth, rounded construction and open counters. Strokes stay even through curves and joins, giving the letters a crisp, understated texture while maintaining a soft, circular geometry. Proportions feel balanced and moderately condensed in rhythm, with clear differentiation between capitals and lowercase. Numerals follow the same oblique, streamlined logic, reading cleanly with minimal ornamentation.
Well suited to brand identities, campaign headlines, and editorial typography where a refined slanted sans can add motion without becoming flashy. It can also work for packaging and product messaging that benefits from a clean, contemporary tone and compact word shapes.
The overall tone is contemporary and polished, with a fast, forward-leaning rhythm that feels efficient rather than decorative. Its calm neutrality and smooth curves suggest an editorial, design-forward voice—professional, but not cold.
Likely designed as a versatile, modern italic sans for display and short-to-medium text, emphasizing clarity, smooth geometry, and a confident forward slant. The goal appears to be a streamlined, design-neutral voice that still carries momentum and style.
The italic angle is consistent across the set, creating a cohesive flow in words and lines of text. Curves and terminals appear clean and restrained, with a focus on legibility and a neat, controlled silhouette rather than expressive calligraphy.