Sans Normal Idlig 6 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, editorial, friendly, casual, approachable, lively, hand-drawn, approachability, informality, readability, softness, rounded, soft, clean, slanted, open.
This typeface is a slanted, rounded sans with smooth, low-contrast strokes and gently modulated curves. Terminals are largely softened and slightly tapered, giving letters a buoyant, handwritten regularity while staying clean and legible. Counters are open and spacious, with simplified constructions in forms like the single-storey a and g, and a generally even rhythm across words. Uppercase shapes are compact and straightforward, while lowercase adds a more informal tone through curved joins, a light forward lean, and slightly varied character widths.
It works well for branding and packaging that benefit from a warm, personable tone, and for posters or headlines where a casual slanted voice adds energy. In editorial or marketing settings, it can serve for short text blocks, pull quotes, and subheads where a friendly texture is desired without heavy ornamentation.
The overall tone feels friendly and conversational, with a light, energetic slant that reads as informal rather than corporate. Its rounded forms and soft terminals create an approachable, upbeat voice suited to human-centered messaging and relaxed branding.
The design appears intended to blend the cleanliness of a rounded sans with the approachability of a handwriting-inspired italic, prioritizing clarity and charm over strict geometric rigidity. Its consistent stroke weight and open counters suggest an aim for everyday readability with a distinctive, informal personality.
Figures are simple and clear with rounded geometry and consistent stroke weight, matching the letterforms’ easygoing character. The italic angle is moderate, and spacing in the samples suggests an even texture that remains readable at text sizes while retaining a playful, hand-touched flavor.