Sans Normal Seguh 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, children’s media, friendly, casual, approachable, playful, modern, approachability, readability, informality, modern warmth, rounded, soft terminals, monoline, open counters, humanist.
A rounded, monoline sans with softly blunted terminals and a gently drawn, hand-touched regularity. Curves are dominant throughout, with broad bowls and open apertures that keep forms clear at text sizes. Stroke joins are smooth and slightly organic rather than rigidly geometric, and proportions feel airy with modest overshoots and comfortable interior counters. Numerals follow the same rounded logic, with simple, legible shapes and consistent stroke endings.
Well-suited to user interfaces, app and web copy, and general-purpose display where a friendly voice is desired. It can also support branding, packaging, and signage that benefit from soft, rounded shapes, and it can work nicely for kid-focused or casual editorial applications.
The overall tone is warm and informal, projecting an approachable, everyday friendliness rather than a technical or corporate feel. Its soft edges and relaxed rhythm give it a playful, conversational character that reads as welcoming and contemporary.
The design appears intended to deliver an approachable sans that balances clarity with a gentle, rounded personality. It favors smooth curves and soft terminals to create a welcoming reading experience across both short display lines and longer text.
Uppercase forms stay clean and uncluttered, while the lowercase carries more personality through rounded shoulders and subtly varied curves. The sample text shows steady color and spacing, with enough openness in letters like e, s, and a to remain readable in paragraphs and UI-like settings.