Sans Normal Olbut 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Branden' by Craft Supply Co, 'Haymer' by Greater Albion Typefounders, and 'Distinct Style' by Set Sail Studios (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, approachable, retro, approachability, legibility, impact, simplicity, rounded, soft, chunky, open, clean.
A heavy, rounded sans with smooth, continuous curves and largely uniform stroke weight. Counters are generous and open, and terminals tend to finish bluntly with softened corners rather than sharp cuts. The proportions lean slightly wide and stable, with simple, geometric construction in round letters (O, C, G) and sturdy verticals in stems (H, N, n). Lowercase forms are straightforward and readable, with single-storey a and g, a short-armed r, and a curved-tail q; numerals are similarly robust with clear, simple shapes.
Best suited to headlines, logos, and short to medium-length copy where a friendly, bold presence is desired. It works well for branding, packaging, and signage thanks to its sturdy shapes, open counters, and high visual impact, while remaining legible in larger text settings.
The overall tone is warm and easygoing, with a buoyant, slightly retro feel. Its rounded geometry and thick, even strokes give it a confident, friendly voice that reads as approachable rather than technical or formal.
The font appears designed to deliver a contemporary rounded-sans look with strong legibility and a personable tone. Its geometric, simplified letterforms prioritize clarity and consistency, aiming for broad usability in modern, consumer-facing design contexts.
At display sizes the weight and open counters hold up well, and the large dots on i/j and the simple punctuation-like detailing visible in the sample help maintain clarity. The design favors smooth rhythm and consistency over sharp contrast or calligraphic nuance.