Sans Normal Ahkum 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, lively, warmth, impact, approachability, informality, rounded, bouncy, soft terminals, compact, chunky.
A compact, heavy sans with rounded, slightly irregular curves and soft terminals that give the letterforms a gently “bouncy” rhythm. Strokes stay consistent in thickness, with modestly squared joins and subtly varied widths that keep shapes from feeling rigidly geometric. Counters are open and simple, and the overall silhouette reads clean at display sizes while retaining a hand-touched, informal feel.
Best suited for headlines, posters, packaging, and brand marks where a friendly, high-impact sans is needed. It also works well for short UI labels or signage at larger sizes, especially when an informal, approachable tone is desired.
The tone is friendly and upbeat, with a casual personality that feels welcoming rather than corporate. Its slight wobble and rounded construction add warmth and humor, making it well suited to lighthearted messaging and kid-friendly or pop contexts without becoming overly decorative.
The design appears intended to deliver a sturdy, compact display sans with softened geometry and a lively rhythm—prioritizing personality and readability in attention-grabbing settings over strict neutrality.
Uppercase forms appear sturdy and compact, while lowercase keeps a straightforward, single-storey feel where applicable and maintains clear differentiation between similar shapes. Numerals are bold and legible, matching the same rounded, energetic construction as the letters. The overall texture is dense, producing strong impact in headlines and short blocks of text.