Sans Normal Emjo 10 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, airy, refined, modern, calm, minimal, modern elegance, minimalism, display clarity, brand polish, monoline, rounded, open, clean, delicate.
A delicate, monoline sans with a consistent, very thin stroke and gently rounded curves. Letterforms favor open apertures and smooth circular/elliptical bowls, paired with crisp terminals that read as cleanly cut rather than flared. The slanted construction is steady and even across capitals, lowercase, and figures, with generous internal space in round letters and a light, buoyant rhythm in text. Numerals and capitals keep the same pared-back geometry, maintaining a coherent, uncluttered texture at display sizes.
Best suited to headlines, brand marks, and editorial display where its thin stroke can remain crisp and its airy spacing can shine. It works well for minimalist packaging, lookbooks, and refined poster typography, and can also serve short UI or caption accents when sizes and contrast are carefully managed.
The overall tone is quiet and elegant, with a contemporary, fashion-forward lightness. Its restrained shapes and soft curvature feel polished and approachable rather than technical, giving layouts a spacious, high-end atmosphere.
The design appears aimed at delivering a sleek, contemporary sans with a light, elegant presence and a consistent slanted flow. Its simplified geometry and open counters suggest an intention to keep text feeling spacious and refined in modern layouts.
Uppercase forms are simple and geometric, while lowercase includes single-storey a and g, reinforcing the streamlined, modern voice. Round letters like O/Q/C stay smooth and open, and the very thin stroke makes spacing and background color especially influential in perceived contrast.