Sans Superellipse Firum 7 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, sports branding, posters, gaming ui, product branding, sporty, futuristic, technical, aggressive, dynamic, speed, impact, modernity, tech aesthetic, branding, rounded corners, square-oval, slanted, compact apertures, horizontal cuts.
A slanted, geometric sans built from squared-off rounds and superellipse-like curves, giving counters and bowls a rounded-rectangle feel. Strokes are uniform and heavy, with crisp, engineered joins and frequent horizontal shears that create chiseled terminals (notably in C/S/Z and the numerals). Curves tend to flatten into short straight segments before turning, producing a fast, streamlined rhythm. The lowercase is compact with a single-storey a and g; dots are round, and many forms show tight apertures and sturdy, blocky silhouettes.
This font performs best in short, prominent settings where its slanted stance and squared-round geometry can carry energy—headlines, sports and esports identities, posters, and bold packaging callouts. It can also work for UI labels or dashboards in a tech or automotive context when used at sizes that preserve its tight apertures and cut terminals.
The overall tone is athletic and forward-leaning, with a motorsport/tech sensibility that reads as fast, tough, and contemporary. Its squared curves and sharp cuts add an industrial edge while keeping the feel clean and modern.
The design appears intended to combine rounded-rectangle geometry with high-speed italic motion, creating a robust display sans that feels engineered and performance-oriented. The consistent stroke weight and repeatable cut motifs suggest a focus on cohesive branding and strong on-screen presence.
Spacing and letterfit look optimized for impact rather than airy elegance, with broad shapes and assertive internal spaces. Numerals echo the same cut-and-rounded construction, helping text and figures feel cohesive in branding and display settings.