Serif Normal Apma 3 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, book covers, branding, dramatic, classic, authoritative, lively, vintage, headline impact, strong emphasis, traditional flavor, expressive italic, display readability, bracketed, calligraphic, old-style, tapered, wedge serif.
A robust italic serif with pronounced stroke modulation and a clear calligraphic influence. The letterforms are broad and generously proportioned, with bracketed, wedge-like serifs and rounded, ink-trap–like joins in places that add warmth. Curves are full and weighty, counters are relatively open for the weight, and terminals often finish with a soft, tapered flare. The rhythm is lively, with noticeable slant and a slightly bouncy baseline feel in the lowercase.
Well-suited for headlines, subheads, posters, book and magazine covers, and branding that wants a classic yet energetic voice. It can also work for pull quotes, packaging, and editorial titling where a bold italic serif is needed to punctuate hierarchy. For extended small-size body copy it may feel heavy, but at medium-to-large sizes it reads clearly and carries strong presence.
This typeface conveys a confident, old‑world energy with a slightly theatrical flourish. Its slanted stance and strong contrast create a sense of motion and emphasis, while the traditional serif vocabulary keeps the tone grounded and formal. Overall it feels expressive and assertive rather than quiet or understated.
The design appears intended to deliver strong, attention-grabbing typography while preserving familiar serif structures for legibility. Its exaggerated weight, contrast, and italic movement suggest a focus on expressive display settings—creating emphasis and personality without departing into novelty forms.
Uppercase forms read as especially sturdy and monumental, while the lowercase shows more calligraphic character (notably in letters like a, g, y, and z). Numerals are bold and stylistically consistent, with curved figures that match the italic flow and contrast of the letters.