Script Atlug 10 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, social media, greeting cards, posters, friendly, playful, casual, handmade, approachable, handwritten warmth, casual script, friendly display, everyday charm, rounded, monoline, bouncy, looping, informal.
A rounded handwritten script with a smooth, pen-like stroke and gentle modulation. Letterforms lean mostly upright with softly tapered terminals and frequent loops, especially in ascenders and descenders. The rhythm is bouncy and organic, with slightly irregular widths and spacing that preserve a natural hand-drawn cadence while remaining consistent enough for continuous reading. Capitals are simplified and open, blending with the lowercase style rather than becoming overly ornate.
Well-suited to branding and packaging where a friendly, handcrafted voice is desired, as well as social media graphics, invitations, greeting cards, and short display lines. It works best at medium to large sizes where the loops and joins can breathe and the handwritten texture remains clear.
The overall tone is warm, personable, and upbeat—more like neat handwriting than formal calligraphy. Its soft curves and looping joins give it a cheerful, conversational feel that reads as inviting and human.
Likely designed to emulate clean, modern handwriting with enough script connectivity to feel fluid, while staying legible and versatile for everyday display use. The restrained flourish and rounded finishing suggest an emphasis on approachability over formality.
Connections between letters are common but not rigidly uniform, creating a lively baseline flow. Numerals and punctuation follow the same rounded, handwritten logic, keeping the set visually cohesive.