Sans Normal Argoh 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Hando' by Eko Bimantara, 'Neo Grotesk' by Fontador, 'Jindo' by Nine Font, 'Aether' by Sryga, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, professional, clarity, versatility, modernity, neutrality, readability, geometric, open, crisp, airy, even.
A clean sans with broadly circular bowls, smooth curves, and largely uniform stroke modulation. Proportions feel generous with ample counters and open apertures, giving the design an airy, uncluttered rhythm in both display and text. Terminals are mostly straight and neatly finished, with minimal stylistic quirks; diagonals and curves meet with controlled geometry, yielding a crisp, contemporary silhouette. Figures follow the same round-leaning construction, with clear, simple forms suited to continuous reading.
This font suits interface typography, product and corporate branding, and wayfinding or signage where clarity matters. Its open shapes and steady rhythm also make it a solid option for editorial layouts and presentation decks that need a clean, contemporary voice.
The overall tone is modern and neutral, leaning friendly due to the round construction and open spacing. It reads as straightforward and dependable rather than expressive, making it feel calm, approachable, and contemporary.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a modern geometric feel. Its restrained detailing and open construction suggest a focus on broad usability across screens and print without drawing attention away from content.
The design maintains a consistent geometric logic across capitals, lowercase, and numerals, with smooth joins and stable letterforms that stay clear at larger sizes. The sample text shows an even typographic color and comfortable whitespace, supporting long lines without feeling cramped.