Sans Normal Utduj 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Geller Sans' by Ludka Biniek and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, ui labels, dynamic, contemporary, friendly, sporty, informal, add motion, improve approachability, modern utility, oblique, rounded, soft corners, humanist, open apertures.
A slanted sans with rounded, softly tapered terminals and smoothly curving joins that keep the texture even across lines. Letterforms lean consistently with a gentle forward motion, while bowls and counters stay open and clean for clarity. Proportions feel moderately wide with comfortable spacing, and the lowercase shows a steady rhythm and straightforward construction that reads well in continuous text.
Well suited to branding, advertising, and headline settings where a sense of motion and friendliness helps. It can also work for short UI labels, product packaging, and promotional graphics, especially when an oblique sans voice is desired without high contrast or calligraphic detail.
The overall tone is energetic and approachable, with an easygoing, modern character. The italic stance adds momentum and a conversational feel without becoming flashy or decorative, making it feel active and friendly rather than formal.
Likely designed to provide a clean, modern sans with built-in forward emphasis for display and general-purpose use. The rounded finishing and open shapes suggest an intention to balance speed and clarity while keeping the tone approachable.
Capitals are simple and sturdy, and the numerals follow the same rounded, oblique logic for a cohesive set. Curves are emphasized over sharp angles, giving the face a smooth, slightly sporty texture that holds together well at larger sizes.