Serif Normal Uprav 9 is a regular weight, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, fashion, editorial, posters, branding, elegant, refined, formal, classic, luxury appeal, display impact, condensed economy, editorial tone, condensed, didone-like, hairline, vertical stress, crisp serifs.
This typeface is a tightly condensed serif with a strong vertical rhythm and pronounced thick–thin contrast. Stems are dark and straight, while hairlines and serifs are very fine, giving the forms a crisp, engraved feel. Capitals are tall and narrow with small, sharp bracketless serifs and minimal curvature, and the overall texture is clean and even with a distinctly vertical stress. Lowercase letters maintain the narrow proportions and compact counters, with a small x-height and long ascenders/descenders that add a stately, elongated silhouette.
It works especially well for magazine headlines, fashion and beauty branding, cultural event posters, and display typography where a luxe, condensed look is desired. Short blocks of text, pull quotes, and titling benefit from its sharp contrast and tall proportions, while longer passages will typically need generous spacing to maintain clarity.
The font communicates a poised, high-end tone—cool, stylish, and formal rather than friendly or casual. Its narrow, high-contrast construction suggests fashion and cultural publishing, lending text a polished, boutique quality with a slightly dramatic flair.
The design appears intended to deliver a modernized classic serif voice: tall, narrow letterforms with dramatic contrast aimed at impactful display settings. Its consistent verticality and fine detailing prioritize sophistication and visual economy, packing presence into a small horizontal footprint.
Because of the extreme contrast and slim internal spaces, the face reads best when given ample size and leading. Numerals follow the same condensed, high-contrast logic, with tall figures that match the typeface’s vertical emphasis.