Sans Normal Lubon 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Reaktif' by Plasebo Studio, 'Neue Reman Gt' by Propertype, 'Galano Grotesque' by René Bieder, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, contemporary, friendly, impact, movement, modernity, attention, clarity, oblique, geometric, rounded, soft corners, compact counters.
A heavy, oblique sans with rounded geometry and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing dense, compact counters and a strong, even color on the page. Terminals are clean and softly finished rather than sharp, and many forms lean into circular construction (notably in round letters and digits) while maintaining sturdy straight-sided joins. The overall rhythm is energetic and forward-leaning, with broad letterforms and tight interior space that favors impact over delicacy.
Best suited for short, prominent copy such as headlines, poster typography, brand marks, and campaign graphics where immediacy and punch are needed. It can also work well in sports-leaning or performance-oriented identities, packaging callouts, and large UI/wayfinding labels where a strong silhouette helps legibility at a distance.
The tone is assertive and fast, suggesting motion and momentum through its pronounced slant and substantial weight. Rounded shaping keeps it approachable and modern, balancing toughness with a friendly, contemporary feel. It reads like a display workhorse designed to grab attention quickly and hold it.
The design appears intended to deliver maximum impact with a modern, rounded sans structure, using a consistent oblique stance to communicate speed and emphasis. Its simplified, geometric construction prioritizes bold presence and quick recognition in display contexts.
In text settings the bold mass and tight counters create strong emphasis and a solid typographic block, especially at larger sizes. The oblique angle is consistent across capitals, lowercase, and numerals, reinforcing a cohesive, high-energy voice.