Slab Square Tomy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Publica Slab' by FaceType, 'Nomos Slab' by Identity Letters, 'Sharp Slab' by Monotype, and 'Barnic Slab' by Peninsula Studioz (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, retro, sporty, confident, punchy, headline, impact, dynamism, retro display, sturdy clarity, brand voice, blocky, compact, sturdy, bracketless, display-oriented.
A heavy, forward-leaning slab serif with chunky, square-cut serifs and a broad footprint. Strokes are dense and largely even, with crisp corners and flat terminals that emphasize a blocky silhouette. Counters are relatively tight and openings are controlled, giving letters a compact, muscular rhythm in text. Uppercase forms feel sturdy and geometric, while the lowercase maintains a straightforward, workmanlike structure with strong serifed stems and a consistent slant.
Best suited to headlines, posters, signage, and branding where a strong, compact presence is needed. It also works well for sports-themed graphics, labels, and packaging that benefit from a tough, vintage-leaning voice. For long passages, it will be most effective in short bursts—pull quotes, subheads, and emphatic callouts—rather than extended body copy.
The overall tone is bold and assertive, with a distinctly retro, poster-like energy. Its sturdy slabs and strong slant suggest speed and impact, reading as sporty and promotional rather than quiet or literary. The texture is confident and attention-grabbing, designed to hold its shape at large sizes.
The design appears intended to deliver maximum impact with a sturdy slab-serif foundation and a dynamic slant. It prioritizes bold legibility and a strong, branded silhouette, aiming for a classic display look that feels energetic and promotional.
In running text the weight creates a dark typographic color, so spacing and line breaks become visually prominent. Numerals match the heavy, squared-off construction, keeping the set consistent for headlines, score-like readouts, and callouts where firmness and clarity matter more than delicacy.