Sans Normal Jekum 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'BD Megatoya' by Balibilly Design, 'Otoiwo Grotesk' by Pepper Type, 'NeoGram' by The Northern Block, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, promotional ads, sporty, dynamic, loud, modern, confident, impact, speed, attention, branding, display, oblique, compact counters, rounded corners, high impact, smooth curves.
A heavy, slanted sans with broad proportions and a smooth, rounded construction. Strokes are thick and largely uniform, with softened joins and curved terminals that keep the shapes friendly despite the mass. Counters tend to be tight and apertures are somewhat closed, giving letters a dense, punchy texture, while the high lowercase structure keeps words tall and prominent. The numerals and uppercase share the same forward-leaning, compact-internal rhythm, producing a consistent, energetic silhouette in both display and short text settings.
Best suited for high-impact display work such as sports identities, event posters, bold headlines, and promotional graphics where strong presence and motion are desirable. It can also work for short bursts of copy in marketing or packaging, but longer passages will feel dense due to the heavy color and compact counters.
The overall tone is fast, assertive, and energetic, with a contemporary, performance-oriented feel. Its strong slant and weight suggest motion and urgency, making it read as bold, confident, and attention-seeking rather than subtle or quiet.
The design appears intended to deliver maximum impact with a forward-driving stance: a thick, rounded sans engineered for visibility, momentum, and modern branding. Its consistent curves and uniform stroke weight prioritize bold clarity and a cohesive, energetic voice across letters and numerals.
In the sample text, the thick strokes and tight counters create a dark typographic color, especially in longer lines; the slant adds momentum but also increases texture density. Rounded shaping prevents the forms from feeling harsh, balancing intensity with approachability.