Sans Normal Ridom 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, headlines, social, playful, friendly, casual, hand-drawn, approachable, approachability, handmade feel, cheerful voice, casual branding, rounded, soft, bouncy, quirky, informal.
A rounded, monoline sans with a deliberately hand-drawn finish. Strokes keep an even thickness while edges and joins show subtle wobble and unevenness, creating a lively rhythm. Counters are mostly open and circular (notably in O, o, 0, 8), while terminals tend to be softly blunted rather than sharply cut. Proportions lean slightly narrow with gentle irregularities from glyph to glyph, and the lowercase shows simple, single-storey constructions (a, g) that reinforce the casual tone.
Best suited to short-to-medium text where an informal, friendly voice is desirable—children’s materials, casual branding, packaging, posters, and social or editorial headlines. It can also work for pull quotes or UI accents when a human, non-corporate tone is needed.
The overall tone is warm and lighthearted, with a homemade character that feels personable rather than technical. Its slight irregularity reads as human and conversational, giving text a relaxed, cheerful presence.
The design appears intended to deliver a clean sans foundation while preserving the charm of marker or brush lettering. By keeping contrast low and shapes broadly rounded but allowing small inconsistencies, it aims to feel approachable and hand-made without sacrificing basic readability.
Capitals are straightforward and legible, with rounded shoulders and simplified geometry; diagonals (A, V, W, X, Y) appear slightly uneven in a way that supports the hand-rendered feel. Numerals are clear and friendly, with rounded forms and simple structure that match the letters well.