Sans Normal Pedil 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'FF Infra' by FontFont, 'Afical' by Formatype Foundry, 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, chunky, retro, approachability, impact, retro feel, legibility, rounded, soft, bubbly, compact, quirky.
A heavy, rounded sans with inflated strokes and softly blunted terminals. Curves dominate the construction, with subtly squarish counters and gentle corner rounding that keeps the forms sturdy rather than delicate. The uppercase feels compact and blocky, while the lowercase introduces more personality through single‑storey a and g, a curled-shoulder r, and a short, rounded t; punctuation and dots are similarly solid. Figures are bold and simplified, with open shapes and a consistent, even stroke presence that favors punchy silhouettes over fine detail.
Best used for short, high-impact settings such as headlines, posters, packaging, and brand marks where bold, friendly letterforms are an asset. It can also work for UI labels or wayfinding in large sizes where rounded clarity and strong presence matter.
The overall tone is upbeat and approachable, with a toy-like softness and a hint of mid-century signage. Its weight and rounded geometry give it a confident, friendly voice suited to informal, attention-grabbing messaging.
Likely intended as a bold display sans that prioritizes warmth and immediacy, combining geometric roundness with softened, characterful details to create an inviting, retro-leaning voice for commercial and editorial titling.
The design emphasizes large counters and clear silhouettes, helping letters remain recognizable even when tightly set. Slightly irregular, humanized shaping in joins and terminals adds warmth without becoming hand-drawn.