Sans Other Adbum 9 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, kids media, playful, chunky, retro, friendly, cartoonish, display impact, brand character, playful tone, retro nod, soft corners, bulbous, compact, stencil-like counters, high-ink.
A heavy, rounded sans with soft corners and broad, blobby strokes that create a strongly graphic, poster-friendly color. Many forms lean on simplified geometry and partial cut-ins: counters often appear as small horizontal capsules or notches rather than fully open bowls, giving the alphabet a punchy, stamped feel. Curves are generous and terminals are blunt, while joins and interior cutouts stay consistent and deliberate, producing an even rhythm despite the quirky construction. The lowercase shows a single-storey ‘a’ and ‘g’ and a generally compact, sturdy silhouette; figures are similarly bold and simplified for strong presence.
Best suited to large-format applications where its heavy shapes and distinctive counters can be appreciated: headlines, posters, playful branding, packaging, signage, and short callouts. It can also work for logo wordmarks and event graphics that need a bold, friendly voice.
The overall tone is cheerful and attention-seeking, with a toy-like, comic friendliness and a hint of retro display flavor. Its chunky silhouettes and distinctive cutout counters read as bold and fun rather than neutral or corporate.
The font appears designed to deliver maximum impact with a warm, rounded personality, using simplified letterforms and signature cutout counters to create a memorable display texture. Its construction suggests a focus on character and instant recognition over typographic neutrality.
The design relies on negative-space “bites” and capsule-shaped counters that can close up in smaller sizes, so it reads most clearly when given enough size and breathing room. The distinctive inner shapes make it highly recognizable in headlines but less suited to long, continuous text.