Sans Normal Usnen 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, headlines, subheads, packaging, clean, contemporary, dynamic, approachable, expressive italic, readable display, modern branding, friendly tone, oblique stress, open apertures, rounded terminals, humanist feel, generous spacing.
A slanted sans with gently rounded curves, open counters, and a smooth, even rhythm. Strokes show subtle modulation rather than monoline rigidity, with rounded joins and terminals that keep the texture soft. Proportions are fairly balanced: capitals are roomy and upright in structure despite the overall slant, while lowercase forms read clearly with broad bowls and uncomplicated construction. Numerals follow the same flowing, slightly calligraphic logic, producing a cohesive color in text.
Well-suited for brand identities, packaging, and marketing materials that want a clean sans voice with added forward motion. In editorial layouts, it works effectively for headlines and subheads, and it can also serve for short UI or presentation text where a friendly, modern tone is desired.
The overall tone is modern and friendly, with the oblique stance adding motion and a lightly expressive, editorial feel. It reads as polished and accessible rather than formal or technical, lending a conversational energy to headlines and short passages.
The design appears intended to provide an everyday italic sans that stays readable while introducing a sense of speed and personality. Its softened geometry and open forms suggest a goal of balancing contemporary cleanliness with a more human, flowing texture for expressive typography.
The slant is consistent across letters and figures, and the letterforms avoid sharp corners in favor of smooth curvature, which helps maintain clarity at larger display sizes. Round characters (such as O/o and 0) feel elliptical and stable, supporting a calm text color even with the italic angle.