Sans Normal Armis 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Calima' by JCFonts and 'Endeavor' by Lucas Tillian (names referenced only for comparison).
Keywords: ui text, web, branding, editorial, signage, modern, friendly, clean, neutral, approachable, clarity, versatility, neutrality, readability, modernity, geometric, rounded, crisp, open, even rhythm.
A clean sans with a geometric foundation and softly rounded curves. Strokes are uniform and crisp, with circular counters and smooth joins that keep shapes stable and consistent across the set. Uppercase forms are straightforward and proportionate, while the lowercase uses simple, open constructions with a single-storey a and g. Terminals are mostly horizontal or vertical with minimal modulation, and spacing feels even, supporting clear word shapes in running text.
Well-suited to interface copy, web typography, and general editorial layouts where consistent rhythm and clear forms matter. Its straightforward shapes and even texture also fit wayfinding, labels, and brand systems that need a contemporary, unobtrusive sans.
The overall tone is modern and neutral, with a friendly, approachable character created by the rounded bowls and open apertures. It feels contemporary and utilitarian rather than expressive, projecting clarity and calm in both headings and text.
The design appears intended as a versatile, general-purpose sans that prioritizes clean geometry, clarity, and a calm reading texture. It aims to be adaptable across sizes, offering a friendly neutrality appropriate for everyday communication.
Figures are uncomplicated and legible, matching the same geometric logic as the letters. The sample text shows steady color and consistent texture, suggesting dependable performance for general-purpose setting without drawing attention to itself.