Sans Normal Kogid 9 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'Promotional Copy JNL' and 'Recording Artist JNL' by Jeff Levine, 'Noison' by Lone Army, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, urgent, modern, industrial, space saving, high impact, motion emphasis, headline focus, condensed, oblique, compact, dense, sturdy.
A compact, oblique sans with tightly set proportions and a strong forward slant. Strokes are heavy and fairly uniform, producing dense silhouettes with minimal modulation. Curves are broadly rounded but kept narrow, while joins and terminals are clean and largely blunt, creating a sturdy, engineered feel. Counters are small relative to the overall weight, and the spacing reads snug, helping the face maintain a compressed, high-impact rhythm across words and lines.
This font is well suited to headlines, posters, and promotional copy where impact and momentum are desired. It performs particularly well in sports branding, advertising, packaging, and other applications that benefit from a condensed footprint and a strong, forward-leaning emphasis.
The overall tone is fast and assertive, with a distinctly kinetic, “in-motion” character. It communicates urgency and drive, leaning toward sporty and industrial cues rather than refined or delicate expression.
The design appears intended to deliver maximum visual punch in limited horizontal space, using an oblique stance and dense forms to suggest speed and confidence. Its consistent stroke weight and compact spacing prioritize clarity and force in short, attention-grabbing text.
The slant and condensed construction emphasize verticality and speed, making the letterforms read as punchy blocks at display sizes. The numerals match the same compact, forceful voice, supporting strong headline composition and tight layout constraints.