Sans Normal Sogok 3 is a light, normal width, medium contrast, upright, normal x-height font visually similar to 'Cabrito Contrast' and 'Cabrito Flare' by insigne (names referenced only for comparison).
Keywords: editorial, branding, ui text, magazines, presentations, clean, modern, neutral, calm, refined, versatility, clarity, neutrality, modernization, editorial tone, monolinear, open apertures, rounded forms, tall ascenders, long descenders.
This typeface presents as a crisp, low-friction sans with gently rounded bowls and mostly uniform stroke behavior. Curves are smooth and controlled, while verticals read straight and stable, creating an even rhythm in running text. Proportions lean slightly tall, with notably long ascenders and descenders that add airiness, and counters stay open and readable. Terminals are largely clean and unembellished, and the figures share the same restrained, contemporary construction as the letters.
It suits editorial layouts, brand systems that want a clean, contemporary voice, and interface typography where clarity and restraint are priorities. The open counters and steady rhythm also make it a strong choice for presentation decks, headings, and short-to-medium reading passages where a polished sans is needed.
The overall tone is modern and neutral, leaning more editorial than techy. Its light, uncluttered shapes feel calm and refined, with a quietly confident presence rather than a loud personality.
The design intention appears to be a versatile, contemporary sans that prioritizes clarity and an even page color. By combining smooth geometric-leaning rounds with restrained terminals and measured spacing, it aims to stay readable while remaining unobtrusive across a range of communication needs.
In the sample text, spacing appears measured and consistent, helping the face maintain clarity at larger text sizes. Round letters like O and Q feel smooth and balanced, while diagonals (V, W, X) stay sharp without becoming aggressive, reinforcing an understated, polished texture.