Sans Normal Lamos 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Geometric 415' by Bitstream, 'Capitana' by Floodfonts, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, and 'Geometric 415' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, energetic, friendly, sporty, confident, modern, emphasis, motion, modernity, approachability, impact, slanted, geometric, rounded, compact, punchy.
A heavy, right-slanted sans with rounded geometry and smooth, low-modulation strokes. The letterforms lean on circular and oval bowls (notably in O, o, 0, 8, 9), paired with clean, blunt terminals and minimal detailing. Counters are fairly open for the weight, while joins and curves stay soft rather than angular, creating a compact, high-impact texture. The overall rhythm is forward-leaning and cohesive, with consistent curvature and sturdy proportions that keep shapes stable at display sizes.
Well-suited to headlines, posters, and marketing copy that needs immediate attention and a sense of motion. It also fits energetic branding, packaging, and sports or event graphics where a friendly but forceful voice helps messages land quickly. Best used at larger sizes where its compact, heavy shapes and slant can read cleanly and deliberately.
The tone is bold and upbeat, with a forward-leaning motion that reads as active and contemporary. Rounded forms add approachability, while the dense weight and slant project confidence and urgency, giving it a sporty, headline-driven personality.
The design appears intended to deliver a modern, high-impact sans with an inherent sense of speed. By combining a strong slant with rounded, geometric construction and blunt terminals, it aims to balance approachability with assertive emphasis for display-oriented typography.
The numerals match the letters in weight and slant, with strong, rounded silhouettes that emphasize clarity and impact. The sample text shows a uniform, dark typographic color and an assertive line presence, suggesting the design is optimized for short-to-medium display copy where momentum and emphasis matter.