Sans Normal Soguy 3 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, elegant, refined, dramatic, modern, space saving, display impact, premium tone, editorial voice, hairline, condensed, vertical, crisp, airy.
A condensed, hairline-driven sans with pronounced thick–thin modulation and a strongly vertical stance. Curves are built from narrow ovals and tight bowls, while stems are straight and taut, creating a crisp rhythm and an overall “stretched” silhouette. Terminals are clean and mostly unadorned, with minimal finishing and occasional tapered joins; counters stay relatively open despite the compression. Figures and punctuation follow the same thin, high-contrast logic, reading as delicate and precise at display sizes.
This face is well suited to headlines, magazine titles, pull quotes, and other display typography where its contrast and condensed proportions can be appreciated. It can also work for branding, packaging, and poster work that aims for an elevated, contemporary look, especially when set with generous tracking and ample white space.
The overall tone is poised and polished, with a fashion-forward, editorial sensibility. Its slim proportions and sharp contrast give it a sophisticated, slightly theatrical presence that feels premium and intentional rather than neutral.
The design appears intended to deliver a sleek, space-saving display voice with a premium feel—combining narrow proportions with refined contrast to create a distinctive editorial signature.
The typeface relies on fine strokes and narrow internal spaces, so spacing and size will strongly affect clarity. In the sample text, the compact width produces an efficient line fit and a distinctive vertical cadence, while the hairline details make it feel best suited to clean, high-resolution reproduction.