Sans Normal Wumag 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Pro Variable', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: packaging, children’s, posters, branding, social, friendly, casual, handmade, playful, approachable, human touch, approachability, informality, softening, rounded, monoline, soft corners, humanist, open apertures.
A rounded, monoline sans with gently irregular contours that read as hand-drawn rather than mechanically constructed. Strokes keep a consistent thickness with softly blunted terminals and slightly uneven curves, giving the outlines a relaxed, organic rhythm. Proportions are straightforward and readable, with generous counters and open apertures in letters like C, S, and e; round letters lean toward circular forms, while diagonals in A, V, W, and Y have a lightly sketched feel. Numerals follow the same simple, rounded construction, with smooth bowls and minimal ornamentation.
This font works well for packaging, café or boutique branding, posters, and social graphics where a friendly, handcrafted voice is desirable. It also suits children’s materials and informal editorial callouts, especially at display and medium text sizes where its rounded forms and open counters remain clear.
The overall tone is warm and informal, balancing clarity with a personable, homemade character. It feels conversational and friendly, suited to designs that aim for approachability rather than precision or austerity.
The design appears intended to provide a clean sans foundation with a hand-rendered twist—maintaining familiar sans proportions while introducing subtle irregularity and rounded finishing for warmth and personality.
The sample text shows steady word texture and good legibility at larger text sizes, while the subtle irregularities add charm and reduce the sense of rigidity. Curves and joins appear deliberately softened, which keeps the font from feeling sharp or technical.